Hybrid City Alliance
Intro
The Hague, Ottawa Tourism Business Events, Prague and Geneva co-launched the Hybrid City Alliance. Hybrid events are an important way forward for the event industry to return to live formats. Multiple hub meetings are not new and have been taking place for a few years already, from involving a few cities or locations within one country to multiple cities from around the world; from very simple meetings with basic technology to more complex audiovisual productions.
Details
The Hybrid City Alliance has attracted a host of new members since its launch in December 2020. Antwerp, Cannes, Durban, Edmonton, Lausanne Montreux, Seoul, Sydney and Zurich join co-founding members The Hague, Ottawa, Prague and Geneva, expanding the Alliance’s reach to now include destinations across five continents.
As the Alliance has grown it has conducted a series of focus groups and discussions with a range of industry stakeholders to ensure it offers maximum value to buyers from around the world. These sessions have sought the input of end-user PCOs and event organisers, to ensure the Alliance offers maximum value to clients, as well as the CVBs and other partners such as technology providers (including event platforms and AV suppliers).
The Hybrid City Alliance is founded on the principles of inclusiveness, collaboration and competence as the member cities encourage, promote and facilitate the delivery of hybrid and multi-city events.
It brings together like-minded destinations to offer a simple, streamlined and transparent approach to engaging with multiple locations for hybrid and multi-city events. Above all else, the combined knowledge and experience of the member cities remove barriers, offers solutions and inspires the creation of unparalleled delegate experiences. This leaves a lasting legacy in each city, whilst simplifying the role of the PCO or organiser, who is able to benefit from the shared knowledge of the members as well as their willingness to work together on a huge range of events.