Creative Leadership Partners
Intro
We specialize in creativity and innovation - helping individuals and organizations to transform their fortune. What change are you struggling with? Getting your board on board? Increasing membership? Engaging millennials? Selling events? Securing funders? Making a difference? Whatever you’re struggling with, we can help. Over the last five years, we have worked with dozens of Association Boards and Leadership Teams. We have helped them to articulate and realize a Purpose that matters. We helped one association pivot geographically from a European to a global focus and in the process hit record members and delegates and put €7 million more in the bank; and for another we helped it launch a Foundation and generate up to €10 million in funding. The answer isn’t out there. It starts inside.
Details
We specialize in creativity and innovation - helping leaders, teams and organizations create what they were born to create sustainably. We have worked with start-ups before they started up, all the way through to helping multi-billion dollar corporations such as HP, Samsung and Unilever transform their fortune.
What change are you struggling with? Getting your board on board? Increasing membership? Engaging millennials? Selling your events? Securing funders? Making a difference? Whatever you’re struggling with, we can help.
Over the last five years, we have worked with dozens of associations. We work with Association Boards and Leadership Teams. We have helped them to articulate and realize a Purpose that matters. We helped one association pivot geographically from a European to a global focus and in the process hit record members and delegates and put €7 million more in the bank; and for another, we helped it launch a Foundation and generate up to €10 million in funding.
The answer isn’t out there. It starts inside.
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European Society for Dermatological Research |
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We continue to work with ESDR on their strategic direction and the work we have done is transforming the association and many of the members allowing them to contribute to something greater. We led the creation of a consortium focused on skin science, called The Skin Science Foundation.
Four priorities emerged:
Articulate a greater purpose that touches the hearts of those individuals who do have a collaborative mind-set and can unite the different cultures and organizations that we needed to involve to achieve it. We developed this purpose with the foundation’s trustees in a workshop and then validated it with the founding partners.
Develop a sustainable proposition that was sufficiently interesting for the founding partners to invest in. We developed a business model based that described how the foundation would generate value sustainably. The founding partners wanted to see a roadmap with annual milestones, which described how we would create a sustainable business model over time, eventually weaning the foundation off their funding.
We identified two underlying principles:
Ownership of the foundation is shared by everyone who contributes to the foundation. We agreed one of the key deliverables in the first year of operations is a legal framework that protects existing and future IP.
Refinement: this states that the foundation is an experiment. We develop a hypothesis, test it and refine it, constantly. The business model and roadmap are dynamic, constantly-evolving, living assets rather than documents that sit on the shelf gathering dust.
Work with world-class people who have a Collaborative & Creative mind-set and are passionate about realizing the Purpose. This includes the people the foundation hires and the partners it collaborates with. In a project of this nature, there are so many moving parts which can malfunction in the world outside that mind-set is key. |